Machine Learning (ML) is a form of artificial intelligence (A.I.) that enables software applications to predict outcomes more accurately without being explicitly programmed to do so. Machine learning algorithms use historical data as input to predict new output values.
It is important for companies because it provides visibility into trends in operational business patterns and customer behaviour, and supports the development of new products. Many large companies already make machine learning a central part of their operations, and in the future it will become an important competitive differentiator.
